Armstrong announced that it is launching a new brand platform, which is called “Inspiring Great Spaces.” The new tagline captures the company’s value commitment to its commercial and residential customers. Armstrong strives to inspire great design through innovative products, quality, and service. This new brand platform was made to renew the company’s focus on innovation and creativity.
In addition, Armstrong is adding two new colors into the brand. The first color is Morado, which is a blue violet that symbolizes creativity and leadership. The second color is tungsten, which is a mid-tone gray that creates a sense of elegance, balance, and power. According to Armstrong, these two new colors will create a dynamic sense of strength and presence to the brand in all of the advertising, merchandising, and promotional materials.
